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Destination Learning Attends the Academy of Marketing Conference

Hosted by Coventry University's Business School, the conference, themed ‘Transformational Marketing’ was designed to explore  the role of marketing in driving organizational, social, community and environmental change.

Keynote speakers included: Russell W Belk, Professor of Marketing, Schulich School of Business, York University and Michael J Baker, Professor Emeritus, University of Strathclyde Business School.

The conference concluded with a Gala Dinner at the National Motorcycle Museum  which houses hundreds of fully restored British motorcycles and cars.

Paul Mullins, Managing Director of Destination Learning said " The conference was a stimulating 3 days of papers and debate and it was particularly pleasing that the the work of Destination Learning and Middlesex University was showed in a paper on Everton FC delivered by Dr. Mark Macpherson in the Case Studies track".




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